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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

New Jaguar XJ to show in July

The new Jaguar XJ Saloon - Will appear in July It is absolutely true that Jaguar has done a remarkable job of bringing the XJ up to date both under the skin and in the cabin. But it’s now perceived, quite rightly, as a bit of a luxury dinosaur. Where once it was the default choice for British businessmen to fly the flag, the allure of more contemporary contenders like the Mercedes S Class, the Audi A8 and the BMW 7 series have eclipsed its allure.

Ford Fiesta Titanium Individual and revised Fiesta range launched

The new top of the range Ford Fiesta Titanium Individual Despite the success – or perhaps because of it – Ford are having a play around with the Fiesta range and adding a new model at the top – the Fiesta Titanium Individual. The new Fiesta lineup now consists of Studio, Edge, ECOnetic, Zetec, Titanium and Zetec S, with the Individual standing at the top. The Studio now comes as either a three or five doors and gets electric windows thrown in; the new Edge range gets AirCon as standard as does the ECOnetic (something we asked for when we did the Fiesta ECOnetic review – Ford must have been listening again?