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So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

GM to build new pickups in Missouri, 2 midsize models in Tennessee

General Motors plans to build its next-generation mid-sized pickup in Missouri and will reopen its former Saturn assembly plant in Tennessee to build two new mid-sized vehicles, according to details released Tuesday of its tentative pact with the UAW. GM has been tight-lipped about whether it planned U.S. production of the next iteration of the Chevrolet Colorado and GMC Canyon, its small pickups.

What VW should do next

By Georg Kacher Motor Industry 23 November 2006 09:59 A new boss takes the reins of VW in January, and Martin Winterkorn has some big decisions to make about VW's plans. VW's future model policy lacks variety. But it's been like that for years, with the people's car maker slow to pick up on booming niches like mid-size MPVs and SUVs, or folding tin-top cabrios.