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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

GM financial results

By Ben Whitworth Motor Industry 10 November 2008 10:07 GM is on the ropes. In an official statement made late Friday night the carmaker said under current market conditions it would run out of cash in the first half of next year. And Ford is not far behind… Hard to believe?

Lincoln MKZ concept

The Lincoln MKZ concept previews not only the 2012 production MKZ model, but also Lincoln's future design direction. Lincoln Design Director, Max Wolff explains: “Our movement as a brand is toward something we call elegant simplicity. It’s something warmer and more restrained, which is moving away from complex designs and traditional luxury.” This is reflected in the Cognac hue of the show car.