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Hyundai's Super Bowl ads highlight speed

Having been batted about regarding their fuel-economy claims, Hyundai has decided to use their Super Bowl ad dollars to highlight the raw power of the Sonata Turbo and the Genesis R-Spec sedan. We find the above Sonata ad a whimsical piffle, featuring a couple utilizing their family sedan's turbocharged 2.0L four to handily pass obnoxious/dangerous motorists. We're partial to the whipping, slimy ropes of dog drool.

2015 Vauxhall Astra means new UK jobs

Vauxhall has announced that it will take on 300 new staff at its Ellesmere Port plant, ready for production of the new Astra in 2015. It follows the plant’s successful bid to build the 2015 Astra, which secured investment of £125 million for the UK factory in 2012. 20 reasons why Britain’s car industry is booming Read a Vauxhall new car review Meanwhile, in 2011, Vauxhall’s Luton plant received a £185 million investment to build the new Vivaro van – and now the Bedfordshire base is planning to create a further 250 jobs.

CAR Magazine South Africa launches ‘Design a Car’ competition

CAR Magazine in South Africa has announced its ‘Design a Car' competition, in an attempt to encourage aspiring South African designers. Entrants are asked to submit designs for a compact, environmentally friendly four-seater Jaguar that stays true to the brand's premium/sporty image for market introduction in 2015. Luma, the digital content creation company, will turn the winning design into a three-dimensional animation and it will also feature in a short promo film with a vehicle designed by CAR's own staff.