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BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Nissan Bevel concept

By Phil McNamara Motor Shows 08 January 2007 11:59 Nissan Bevel: the lowdown This is the Bevel, a concept car that makes a Swiss Army knife look one-dimensional. This versatile vehicle is more suitable for tradesmen than a van, has the interior flexibility of an MPV and looks that blend SUV- and people carrier-cues. Nissan's designers claim to have spotted a contemporary demographic – a group of 45-60-year-old males, who allegedly go bob-a-jobbing around the neighbourhoods helping others – and created a futuristic-looking van for these 'everyday heroes'.

Caterham R300 Superlight unveiled

By Ben Pulman First Official Pictures 28 October 2008 10:30 Caterham has released its latest Superlight Seven model, the R300. Powered by a 2.0-litre Ford Duratec engine, tweaked by Caterham Powertrain to produce 175bhp, the new R300 will sprint to 60mph in 4.5 seconds.  The new R300 weighs a mere 515kg, just 15kg more than CAR’s long-term 1.6-litre Superlight. Combined with the new 175bhp engine, the R300 has a power-to-weight ratio of 339bhp-per-tonne – a Porsche 911 Carrera S has a mere 270 by comparison.