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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

In pictures: backstage at 72nd Goodwood Members’ Meeting

It was Glorious Goodwood on the last weekend of March, for Lord March’s latest classic motorsport event – the 72nd Goodwood Members’ Meeting. It’s one of only two race weekend to be held at the circuit since it reopened in the late 1990s: Lord March wants it to complement the world-famous September Goodwood Revival and become known as a classic in its own right. The difference here is that, as its name suggests, it’s a members-only event: only Goodwood Road Racing Club members can buy tickets.

Barcelona’s Ferrari Land to open in 2016

Ferrari and PortAventura Entertainment -- a subsidiary of industrial solutions and capital company Investindustrial -- have inked a deal to build a new Ferrari Land amusement park inside the PortAventura resort near Barcelona, Spain. The theme park will cover 807,000 square feet, including attractions like Europe’s highest and fastest roller coaster, five-star accommodations, 250 hotel rooms and a driving simulator. The project involves an investment of 100 million euro ($139 million).