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How Porsche will be integrated into VW
Fri, 20 Nov 2009By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht. With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.
2014 European Car of the Year shortlist announced
Mon, 16 Dec 2013Established in 1964, the European Car of the Year award was set up to celebrate a “single, decisive winner” each year among all new cars in Europe. So, now running into its fiftieth year, the shortlist for the landmark half-century award for the European Car of the Year 2014 has been announced. The seven runners and riders boast among them an interesting and varied mix of bodystyles, shapes, sizes and even powertrains.
Abu Dhabi Grand Prix (2011) RESULT
Mon, 14 Nov 2011Abu Dhabi Grand Prix (2011) - t started as expected... The Yas Marina circuit in Abu Dhabi is certainly a spectacular venue. It doesn’t yet have the soul of the traditional F1 circuits in Europe, but it is a special race (the only day-night race in the F1 calendar) especially for the 2011 World Champion Sebastian Vettel, who is the only man to have ever won on the circuit.