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BMW wins 2008 International Engine of the Year

By Ben Pulman Motor Industry 08 May 2008 10:21 BMW’s petrol twin-turbo 3.0-litre straight six has won the 2008 International Engine of the Year award. It’s the engine’s second successive victory and BMW’s record-breaking fourth consecutive win. BMW has scooped the top award in six of the last ten years.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

New Infiniti teased. Infiniti M Coupe? Nope

The Infiniti Teaser for two Pebble Beach reveals Infiniti – Nissan’s luxury lot who are struggling to get a foothold in the UK and Europe – like the Pebble Beach Concours d’Elegance. They launched the new Infiniti M there last year and the event opened with the Infiniti Essence Concept. Which is hardly a huge surprise as the US is Infiniti’s biggest market. It competes on even-ish terms with Lexus across the Pond, whereas it had managed to sell just 60 cars in the UK up until February.