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UK car owners 'buy with their heart, not their head'

CAR BUYERS in the UK are an emotional lot and more let their heart decide which car they will buy rather than their head. Even drivers who think they make a decision using their head are often found to let more emotive considerations sway their final choice. In the Hiscox Head versus Heart study, common sense factors such as fuel economy, value for money and reliability are often over-ruled by heartfelt matters including comfort, speed and design.

Seat Leon and Altea facelifts (2009) first photos

By Ben Whitworth First Official Pictures 09 February 2009 12:36 Seat has given its Altea and Leon ranges a neat visual facelift, complemented by the introduction of new common rail diesel engines and enhanced levels of luxury and safety kit. The new-look models will make their debut at the Geneva motorshow in early March, alongside the new Exeo estate and a yet-to-be-seen Ecomotive concept. According to Seat, the new-look Altea and Leon families adopt Seat’s ‘Arrow Design’ look introduced on the Ibiza by Seat design boss and ex-Lamborghini designer Luc Donckerwolke to create a more consistent visual look to the Spanish range.

College Exhibition: Strate College Degree Show 2006

Graduating Transportation Design students at France's Strate College displayed their Diploma projects in the school's annual degree show, held at the central Paris school June 23-24. A jury of design managers from major European and international manufacturers including Renault, Citroen, General Motors, Hyundai, DaimlerChrysler and Volkswagen assessed the graduating students' work. The exhibition included work from the schools programs in Transportation Design, Product Design, Luxury Design, Services Design, Graphic Design, Packaging Design and a new three-year program in Modeling.