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BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Motorists Worried About Safety On Smart Motorways

THE IAM is calling for more information and advice on ‘smart’ motorways for drivers. The call comes after a poll conducted by the Institute of Advanced Motorists (IAM) discovered that seventy-one per cent of drivers said they would feel less safe on a motorway with no hard shoulder than a motorway with one. One of the main concerns of respondents is the plan to increase the distance between safety refuges with forty-eight per cent believing that safety refuges should be no more than 500 yards apart.

Brit-Based Supercar Maker Unveils Third New Model

THIRD time’s going to be the charm for McLaren, as the Woking-based firm has unveiled its third supercar ahead of a public debut at the forthcoming Geneva Motor Show. Hot on the heels of the P1 hypercar, the new 650S slots between the firm’s flagship motor and already established 12C. With bold claims of race car-like performance while retaining the luxury and refinement of its premium supercar rivals, McLaren has revealed that the 650S can sprint to 124mph from rest – the industry standard 200kph – in a blistering 8.4 seconds.