Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

170hp Land Rover Defender goes rallying

Well, this is the most brilliantly bonkers idea we’ve seen in a while – Land Rover has gotten together with Bowler, noted tuner of Land Rover products, and concocted a one-make rally series. For the Defender. No, seriously.

Mercedes GLA Concept leaks ahead of Shanghai Motor Show debut

But ahead of a debut of the production ready GLA at Frankfurt, Mercedes are taking a GLA Concept – which is pretty much what the production version will be – to the Shanghai Motor Show this month. But it’s arrived early. Thanks to a German website publishing the pictures ahead of time (which they’ve subsequently removed) we get our first look at Mercedes latest addition to the A Class family – and it does look quite convincing.