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Ferrari FF: Geneva FF debut and first FF interiors

The Ferrari FF takes a bow at Geneva - in white We’ve had plenty to say about the Ferrari FF, Ferrari’s controversially-styled replacement for the 612 Scaglietti. The jury seems to be out on its design, with as many dissenters of the new Ferrari direction as applauders. But you can count us impressed, even more so now the FF has hit the floor in Geneva.

CCS/GM E-Flex project

Cadillac V-Flex Evan Mai Evan Mai presented the Cadillac V-Flex, a mid-engine electric race car that uses GM's E-Flex platform in a new configuration and advances Cadillac's art & science design language.  The race inspired proportion and layout of the V-Flex draws heavily from Le Mans prototype and F1 cars. Power would come from an electric motor with a range extending internal combustion engine. The Li-ion battery placed in the bottom center of the vehicle could be swapped from underneath the car during pit stops. Aluminum heat sinks in the rear efficiently dissipate heat away from the motor and battery while performing as a rear spoiler.  The front grille serves to communicate the Cadillac design philosophy and also serves as a functional aerodynamic enhancement.

Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.