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BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Bertone's fate to be decided at the end of April

Bertone's most recent financial troubles have been far from secret – its no-show at the Geneva motor show confirmed our fears – but until now the company hasn't released an official statement about its situation. However the UK newspaper the Telegraph has gained access to a company spokesperson who confirmed that "the problem is many debts and very high costs. At the moment everything is blocked.

2013 Lexus LS – first official photo

The 2013 Lexus LS is due to be revealed on Monday but Lexus has already revealed the first official photo of the new LS. We reported earlier this month that the new 2013 Lexus LS was on the way – including an LS F Sport version - and that Lexus would be revealing their new flagship on 30th July. But hot on the heels of a couple of leaked photos of the new LS, Lexus has decided to be pragmatic and release an official first image of the 2013 LS ahead of the official reveal next week.