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Fiat set to grab 51 per cent of Chrysler

Sergio Marchionne wants majority at Chrysler What a difference a couple of years makes. On May Day in 2009 we reported that Chrysler had been put in to Chapter 11 Bankruptcy and the US Government was stepping in to ease the pain with $7.5 billion (admittedly at somewhat less than mates-rates) and that the management were ‘leaving the building’. Step forward Fiat to take up a 20% stake in Chrysler and Fiat boss, Sergio Marchionne, who planned to lead Chrysler away from the dark side and in to the light, with the promise of smaller and more efficient platforms and engines.

Video: Dougie Lampkin going mad around Goodwood

World trials bike champ Dougie Lampkin in action on the Goodwood estate By Tim Pollard Motor Shows 23 March 2010 11:07 The organisers of the Goodwood Festival of Speed have issued the second video instalment of stunt rider Dougie Lampkin's acrobatics around Goodwood. Watch the 12-time World Trials Bike Champion riding around on location at the Festival of Speed, as well as around Goodwood circuit and the airfield. Lampkin shows off his prowess on two wheels, as he roars through Goodwood House and runs amok on the 12,500-acre Goodwood Estate.

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.