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Volkswagen Woofwagen – There’s a dog for every VW (video)
Thu, 31 Oct 2013There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.
Video: Toyota teases Furia concept
Fri, 21 Dec 2012Toyota has released a teaser a teaser video to promote its new Furia concept, set to be unveiled at the 2013 North American International Auto Show in Detroit next month. From what we can tell, the orange sedan concept features some carbon fiber accents – check out the rear lip spoiler – and there appears to be the standard next-generation lights we see on every concept. The world debut of the Furia Concept will be broadcast live online via Livestream on 14 January.
Redesigned Ford Focus expected to get 40 mpg on the highway
Wed, 20 Oct 2010The redesigned 2012 Ford Focus will get an estimated 40 mpg in highway driving with an all-aluminum 2.0-liter engine mated to a six-speed, dual-dry-clutch automatic transmission. The normally aspirated engine combines variable camshaft timing and high-pressure direct fuel injection to crank out 160 hp and 146 lb-ft of torque. That compares with 140 hp and 136 lb-ft from the aluminum 2.0-liter engine used in the current-generation Focus.