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BMW debuts social-media campaign for concepts
Tue, 20 Dec 2011BMW launched its next marketing campaign for the BMW i3 and i8, aimed at the tech consumer. The campaign runs on location-service Foursquare, social-news round-up site Mashable and iAd, Apple's mobile-advertising network. The iAd campaign will run in Europe on iPhones, iPods and iPads.
IDEA Institute acquired by Quantum Kapital
Tue, 22 Jun 2010Turin-based automotive design, modeling and engineering firm IDEA (Institute of Development in Automotive Engineering) has been sold to Quantum Kapital AG, an investment company with an industrial emphasis based in St. Gall, Switzerland. The transaction is expected to be completed in the next few weeks.
Video: Listen to the Alfa 4C rev then watch it hit the track
Mon, 30 Dec 2013We haven't heard many complaints about the new Alfa Romeo 4C. So far, kvetching has been limited to the fact that Alfa won't produce too many of them, that they won't be free, and that there's no manual transmission option. Also, the headlights are weird.