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The car-commercial players for Super Bowl XLV

WITH VIDEOS -- Cash-strapped auto companies stood on the sidelines of the Super Bowl for a year or two, but they're about to make up for it in a hurry. By some estimates, the auto industry will buy the most time of any advertising category for the Feb. 6 game.

Vintage cars cross the auction block at Meadow Brook

An impressive array of gleaming classics crossed the block on Saturday at RM Auctions' Vintage Cars of Meadow Brook sale in a white linen event that showcased the grandeur and glamor of automaking in the Motor City in the early part of the Twentieth Century. The 16 annual auction, held on the eve of the Concours of America at Meadow Brook, is located about a half an hour north of Detroit on the grounds of a mansion where the widow of auto pioneer John Dodge one lived. Unlike the other RM auction, held in an convention hall on the other side of town in the spring, the Meadow Brook event carries an austere demeanor, and the automobiles roll with a similar vibe.

Top Hyundai UK Dealers honoured

Hyundai’s top UK dealers have been honoured with awards at an event in Frankfurt. Bristol Street Motors, Monaghan Brothers, Sandon Road Hyundai and J T Hughes won awards. There are lots of threads to making a brand succeed, and Hyundai’s stellar rise from budget ‘dofor’ to mainstream beating has meant weaving those threads together like a seamstress on a fine tapestry. From advertising to PR to product to showcase, the brand will only work if all the elements combine properly to convince car buyers there’s substance to the product.