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Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

McLaren MP4-12C High Sport – and then there were 10

McLaren MP4-12C High Sport - 10 cars made and just a white one left We’ve discovered that there have actually been 10 McLaren MP4-12C High Sport models created – and one is up for grabs. Last week we reported on a very special run of five special McLarens – the McLaren MP4-12C High Sport – commissioned by a dealer and created by McLaren Special Operations at Woking. The MP4-12C High Sport adopted cues from Mclaren’s MP4-12C GT3 for its cosmetic makeover with a new nose, new back bumper, bigger air vents, new diffuser and new rear wing, all set off by a new set of bespoke alloys.

Make money from your electric vehicle

Imagine if your Nissan Leaf or Mitsubishi iMiEV started earning its own car payment every month in the form of a rebate check from your local utility. A small (for now) startup in Palo Alto, Calif. called EV Grid Inc.