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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Jaguar F-Type: 2013 World Car Design of the Year

The new Jaguar F-Type has been declared 2013 World Car Design of the Year at the New York Auto Show this week. We have to confess we moaned about a few details on  the F-Type when it arrived, and about the price. But we soon realised that, rather than being a pricey alternative to a Porsche Boxster, the new Jaguar F-Type was actually a real alternative to the Aston Martin Vantage – turning it in to something of a bargain offering.

Honda's Asimo robot is ready to work in your home

TECHNOLOGY giant Honda has shown that a robotic personal assistant that can help you in and out of the home is no longer solely the subject of science fiction, with the debut of its latest ASIMO robot. The humanoid machine has been upgraded so that it can now run, hop and even pick up and interact with objects in the world around it. Honda has been working on robotics since the 1980s, and this latest incarnation of ASIMO is the most advanced the company has ever produced, with improvements made to movement and reactions.