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Lamborghini Ad Personam in Detroit

No, it’s not a new model, Lamborghini has nothing new to offer at the moment. But at least it went to Detroit, which is more than we can say for some other high profile names! So what’s ‘Ad Personam’?

Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Video: Watch a Mini Countryman do a backflip

We've seen a backflip on a snowmobile, we've seen the double backflip from Travis Pastrana on his dirtbike, and we saw Rhys Millen almost land a backflip in his off-road truck on New Year's Eve. Apparently, Mini thought it would cap the fad's run by flipping a car. Extreme sportsman, freestyle skier and rally driver Guerlain Chicherit made the attempt at the winter sports resort of Tignes in France.