Sat, 07 Apr 2012
The Arsenal players and ENB dancers with the Citroen DS5
The Arsenal players and ENB dancers with the Citroen DS5
In a slightly odd promotion for the Citroen DS5, Citroen has teamed up Arsenal players with the English National Ballet
It looks a bit like Citroen has been taking notice of MINI’s somewhat off-the-wall promotions for their cars and have decided a great way to get the DS5 – now it’s on sale in the UK – front and central is to take Arsenal players Alex Song, Wojciech Szczesny, Alex Oxlade-Chamberlain and Bacary Sagna off to the English National Ballet to get some lessons. We’re assuming the link with the DS5 is supposed to be all about elegance, power, shape, beauty, grace or any number of ways you can describe ballet and, by association, the Citroen DS5. We get treated to the Arsenal players doing a lift or two, managing a Plié at the bar and even a Pas de deux, Pirouette and an Arabesque (and now we’ve run out of ballet terminology).
Tue, 18 Jun 2013
We spend a lot of time on the Internet -- pretty much whenever we're not driving, writing about or working on cars. Since there's more out there than we'd ever be able to cover, here's our daily digest of car stuff on the Web you may not otherwise have heard about. Details regarding the Korres Project 4 have surfaced today.
Mon, 17 Feb 2014
-- Mazda Europe designer Peter Birthwhistle talks about the future of Mazda: potential hybrid and electric powertrains for the Skyactiv-obsessed company, and how we'll all be driving Mazda-branded pods in the 22nd century. But he also mentions, rather interestingly, how certain Mazdas capture a quintessentially long-hood, RWD look -- and not just the Miata, either, which is RWD. No, it's the exhaust systems on those Skyactiv engines that force a longer, larger hood compartment, and the "long, flowing looks" not usually found on FWD engines.
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