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Toyota Yaris Hybrid: Previews new Yaris
Tue, 01 Mar 2011Toyota Yaris Hybrid - a preview of the next-gen Yaris Toyota are determined to shove hybrid gubbins in anything they build that moves, so we now get a hybrid version of the next generation Yaris revealed at Geneva. Just as Toyota aren’t saying if the new Prius+ will get the regular 1.8 litre hybrid drivetrain (we think it will), they’re also not saying if the Toyota Yaris Hybrid will get it. We’re assuming not, because it would then out-perform both the Prius and the Auris Hybrid, which would never do.
‘Selfie’ drivers risking their lives
Fri, 21 Mar 2014ONE IN 14 drivers admits taking a ‘selfie’ photo on their mobile phone while driving, despite official figures showing that one in ten (9%) of drivers have had an accident while using the phone at the wheel. Young drivers are the most likely to use their mobile phone to take a selfie, which is a picture of the phone user taken by themselves. A further one on 20 drivers also owns up to using a social media app on their smartphone while driving to send photos they have just taken friends.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.