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Lamborghini Aventador LP700-4: The Commercial

Lamborghini Aventador LP700-4 takes on the landscape There was a time in the dim and distant past (well, the 1980s) when advertising cars was easy – you just made them look as dramatic as possible and hoped viewers would think that buying the car being advertised would imbue them with endless cool. But then the world was made to feel guilt by a new religion which was even better than the Catholic Church at making its followers feel bad for anything in life that feels good – the ‘Global Warming’ believers. These descendants of the ‘Hole in the Ozone Layer’ brigade and the ‘New Ice Age’ predictors’ have managed to frighten a big chunk of the West’s population in to believing they are somehow to blame for our climate change, and in doing so have terrified car makers in to making anything other than fluffy-bunny adverts.

Camaro, Sonic fill the Chevrolet stand at SEMA

Custom Camaro and Sonic models lead the way at the Chevroletstand at SEMA this year, with a green electroluminescent Hot Wheels Camaro leading the pack. The paint on the Hot Wheels car was not actually plugged in to an electrical source to make it glow so bright, but it sure seemed like it was. The idea was to get the same metallic finish that shined on the first 1:64 scale Hot Wheels Camaro, one of the original 16 die-casts that debuted from Mattel in 1968.

BMW 328 Hommage concept

BMW used Villa d'Este as the backdrop to unveil the 328 Hommage, a tribute to the historic 1930s Touring Coupe and highly successful road car that celebrates its 75th anniversary this year. Based on the Vision ConnectedDrive, the 328 Hommage sports many ‘details derived from motor racing’ and is built using CFRP construction to keep overall weight down. Juxtaposing this are sumptuous leather and polished aluminum details.