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James Bond still drives an Aston Martin. But now he drinks Heineken too.
Sun, 08 Apr 2012The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.
Super Bowl MVP Malcolm Smith receives Silverado
Wed, 05 Feb 2014Winning the Super Bowl is a tremendous achievement, and after the festivities were over on Sunday, Seattle Seahawks linebacker Malcolm Smith received another present in addition to a Super Bowl ring. Smith was voted Most Valuable Player of Super Bowl XLVIII by fan vote and a media panel on Sunday, during the postgame show. Yet another present was in store for him, as the very next day he received the keys to the official MVP vehicle for this year's Super Bowl, a 2014 Chevrolet Silverado High Country.
Michelin Challenge Design 2012 'City 2046: Art, Life and Ingenuity' – The Finalists
Fri, 03 Feb 2012The jury of the 2012 Michelin Challenge Design has selected and released images of its 27 finalists, chosen from a huge number of designs submitted by aspiring automotive designers. The competition's theme, ‘City 2046: Art, Life and Ingenuity', saw more than 1,700 registrants representing 88 countries which left the jury reviewing over 200 projects. Michelin set all participants a challenging brief, calling for designs for a "desirable, safe and sustainable personal vehicle" specifically for Los Angeles, Mumbai, Paris, Rio de Janeiro or Shanghai.