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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Alfa Romeo plans 'affordable' halo car

Alfa Romeo plans to build a rear-engine, rear-wheel-drive coupe that would become the brand's halo car. Fiat's struggling sporty brand aims to complete a concept car for the innovative lightweight coupe for a planned Geneva auto show debut next month. The concept is set to be built as the 4C GTA and go on sale for about $55,000 (40,000 euros).

What does owning a car really cost you?

Not many things are more terrifying than looking at your bank statement every month to see how badly you blew it. But aside from the day-to-day expenses, ever wonder where exactly all of your money is going? Our friends at The Wall Street Journal's MarketWatch site say that AAA's annual report on driving costs for 2013 suggest that it's your car sucking the life out of your bank account.