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Fiat Punto Sporting arrives with revised Punto range
Fri, 02 Aug 2013The Fiat Punto Sporting (pictured) ash been added to the Punto range The Fiat Punto is a bit of an anonymous Fiat that should probably sell better than it does, but with most of Fiat’s marketing efforts centered on the 500, the Punto just gets overlooked. So Fiat are trying to inject a bit more interest in the Punto by making some teaks to the range, deleting a couple of trim levels and adding a new one – the Punto Sporting. The Fiat Punto Sporting is Fiat’s take on ‘Sporty’ for the Punto with a set of side skirts, a sports suspension setup, ‘Tarmac’ finish on the dash, 16″ alloys, chrome exhaust tip and a gloss black roof.
Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image
Tue, 17 Dec 2013There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.
Ssangyong XIV-1 concept
Mon, 05 Sep 2011Ssangyong is the latest car manufacturer to confirm they will be showcasing a new concept car at the 2011 Frankfurt motor show, the XIV-1. The XIV-1 B-segment concept, previously known as the XUV-1, is a crossover concept that underlines the importance of the car's interaction with its driver and passengers, with the vehicle's name coming from the phrase 'eXciting user Interface Vehicle'. Ssangyong will also be premiering the SUT-1 sports utility vehicle, first shown in concept form at the 2011 Geneva motor show and debuting the petrol-powered Korando crossover.