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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Aston Martin's Race plan

By Ben Pulman Motor Shows 17 October 2007 15:36 It’s only just over a week since Aston Martin was sold, but today it confirmed plans to race at Le Mans.The DBR9 will return to the famous La Sarthe circuit in June. Perhaps this was inevitable, since Aston’s new non-executive chairman is David Richards - the chairman of Prodrive, which develops the DBR9 and its FIA GT3-spec sister car, the DBRS9. The team will face a tough challenge, though, as the 24-hour Le Mans is the only race that Aston Martin Racing will compete in this year.

Kia unveils GT4 Stinger at 2014 Detroit Motor Show

When you hear the brand ‘Kia’, what do you think of? Top Gear’s Reasonably Priced Car and seven-year warranties, perhaps? If so, you might be surprised to hear that Kia’s unveiled a rear-wheel drive 315hp coupe that the brand says “pushes the boundaries of performance” and “places man and machine in harmony on the road or track”.