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Mitsubishi revamps U.S. strategy

Mitsubishi plans a different U.S. model lineup and a new production strategy for its assembly plant in Normal, Ill., as it shifts emphasis away from regionally focused vehicles to global small cars, hybrids and electrics. Shinichi Kurihara, CEO of Mitsubishi Motors North America, says the company will launch four new models in the United States within three years, as four slow-selling U.S.-built vehicles are phased out of production by 2014.

Ford software maximizes hybrid efficiency

Ford will use a little navigation wizardry on two of its hybrids: the C-Max Energi plug-in and Fusion. The system will use GPS data and an algorithm to predict when a driver is close frequented destinations. The car will adjust powertrain controls to maximize efficiency.Ford calls the feature EV+, which is part of SmartGauge, standard on the Fusion Energi and C-Max Energi plug-ins and on hybrid models.

Call for Entries: CDN-GM Interactive Design Competition 2012

With temperatures soaring across North America, there's no better time to hunker down in an air-conditioned room with your pen, vellum, and markers (or, more realistically, your computer and tablet) and get working on your entries into the GM Interactive Design Competition 2012.  It's only been a month since the official launch of the 2012 GM Interactive Design Competition and we're already seeing strong participation and a very high level of quality for the entries. Open to all full-time college or university students from across the US and Canada, this competition is a great way to gain exposure, but also to keep up and improve your skills over the summer. With five paid internships (housing included) at GM's studios in Warren, MI up for grabs, there's no better launchpad for your career in the automotive industry, and getting your entries online early also gives you a head-start on the competition by allowing the public and mentors to critique and review your work.