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Viper sports car division no longer for sale

By Ben Whitworth Motor Industry 13 July 2009 14:08 Viper’s yo-yoing lifeline looks to be finally secured after ailing parent company Chrysler said the sports car maker was no longer for sale. Rather than killing off its muscle-bound brand, last summer Cerberus-run Chrysler considered selling off the rights to the Viper, hoping to achieve around $10m for the Detroit assembly plant and brand equity to bolster its dwindling cash reserves and stave off imminent bankruptcy. After an initial surge of interest from similar-minded companies like Roush and Saleen, curiosity nosedived along with the global economy.

Renault designers on their interpretation of luxury [w/Video]

Renault's design chief Laurens van den Acker and his design team have stressed how the Initiale Paris concept previews how Renault design's tactics will help steer clear of its rivals within the premium segment.  The concept – the sixth to be developed in the design strategy inspired by the cycle of life, now in the Wisdom stage – heralds Renault's return to the high-end market after a number of years. It was, therefore, important that the design be a positive rejection of traditional ideas of luxury, design director of concept cars Axel Breun believes. Designer Choung Sun Oh goes to great pains to stress how the design team worked towards developing a highly original design to set them apart from rivaling brands upon re-entry.

Tyre kickers cost industry millions

CUSTOMERS who have no intention of buying a used car are costing dealers millions of pounds every year in wasted time and lost purchases. By taking up the time of sales staff and keeping them away from genuine buyers, so called ‘tyre kickers’ soak up time touring showrooms and asking questions. Some will even take a test drive while having no intention to buy a car.