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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Dramatic design on tap for next-generation model

Jaguar’s next-generation XJ luxury sedan will incorporate design features from the C-XF concept first shown at Detroit, AutoWeek has learned. Although prototypes captured by spy photographers are disguised with BMW-style grilles, the face of the new 2010 XJ will feature Jag’s gaping square grille and a curvaceous body with a rakish, coupelike rear window. The final XJ incorporates slim headlights with double-projector lenses that are very close in design to those revealed on the dramatic C-XF shown at the 2007 North American International Auto Show.

Bentley Continental GT (2011): the teaser video

The big reveal of Bentley’s big Mk2 Continental GT is just around the corner, so Crewe has started to dripfeed a few styling teases of the new car via a short video. The short clip shows everything from designers’ sketches to shots of the car on the move, and CAR has grabbed the best of them for you to view (see images right). You can view the video below.