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Jaguar moves advertising to start-up agency – Spark44
Sat, 19 Feb 2011Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.
Nissan LEAF becomes London Taxi
Tue, 26 Jun 2012Nissan has been ferrying Londoners and tourists round the capital in the Nissan LEAF EV free of charge as part of its ‘Big Turn On’ campaign. Yesterday we reported that a Nissan LEAF was going to go backwards up the hillcimb at Goodwood in a bid for a reversing speed record, and to draw attention to the LEAF’s strengths as part of Nissan’s ‘Big Turn On’ campaign. We’re not too sure how being able to go backwards as quickly as you can forwards in a LEAF is a big selling point, but Nissan’s stunt in London this week is far more relevant – they’ve been offering fee taxi rides in the electric LEAF to tourists and Londoners alike.
Hennessey Venom GT hits 265.7 mph
Wed, 03 Apr 2013Making a car go fast isn't rocket science: You add power and subtract weight. So if money were no object, you might take one of the lightest cars you could find and shove in one of the most powerful production engines on the planet. The result might look a lot like the Hennessey Venom GT.