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McLaren launches P1 'Designing by Air' online experience

McLaren has developed a new online experience, 'Designed by Air' to tell the story of the car's design and development. Designed by Air is the first of a two-part series and gives users the chance to hear in detail how the car was created, as the car appears from raw metallic and carbon elements and is crafted by airflow. The P1 is eventually formed inside a wind tunnel, designed to emphasize the car's aerodynamic qualities.

AW Design Forum: Icon Aircraft banks on design and performance

Icon Aircraft is hard evidence that design can be a difference maker. The startup company plans to launch the Icon A5 amphibious aircraft by late 2011, and its eye-catching design and versatility--it can bank on water and fly--has created a stir among enthusiasts of all stripes. Its philosophy is simple: "Is it badass?

Audi A5 Coupe Sport by Project Kahn

Project Kahn reveals the Audi A5 Sport Coupe Project Kahn take stylish and appealing cars and add some glitz. Not always to our taste, we must confess, but not usually a glitterball explosion in a branch of Halfords either. And it could be argued that some cars could do with a bit of extra visual oomph.