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LA Motor Show: Maserati begins new era

MASERATI has kicked off a new era of brand activity with the arrival of its Ghibli compact luxury saloon. The company’s stand at the Los Angeles Auto Show launched a new slogan and philosophy, called ‘the absolute opposite of ordinary’, to journalists ahead of the show’s public opening. The Ghibli will spearhead the new initiative, which sets out the company’s stall for the foreseeable future as it tries to carve a bolder new path to create bigger waves in the luxury car world.

Honda Insight hybrid sticker price to start at $20,470

Honda has delivered on its promise of bringing the 2010 Insight to market priced less than the rival Toyota Prius. The new Honda hybrid will start at just $20,470 in base LX form, including shipping charges, which undercuts the Prius by $2,250. Insight LX models come standard with front-side and side-curtain airbags, ABS, automatic climate control and power windows.

Volvo P1800 turns 50

Volvo's sporty little number - the P1800 For those of us old enough to think in black and white, the Volvo P1800 conjures up long-forgotten images of The Saint and Roger Moore. For those too young to remember, the Saint was Roger Moore’s television audition for James Bond, but the real star of the show was the Volvo P1800. Even in the early 1960s, Volvo was renowned for its solid, safe and respectable cars.