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MINI Coupe: The video adventure begins

MINI Coupe Adventure - if it's Wednesday, it must be Hong Kong Well, it wouldn’t be MINI without a new video to promote the MINI Coupe. Just days after we finally got the MINI Coupe sans camouflage – and with a gazillion photos to go with it – MINI are already on to the next step of the marketing buzz – the MINI Coupe video. Actually, we had a choice fo two ways to go; either a pile of fairly dull bits in lowish resolution that came in without a soundtrack, or a buzzy little viral-aimed ‘MINI Coupe Adventure’.

Customers less satisfied with run-flat, low-rolling resistance tires

In non-April Fool's news, customers who buy cars shod with run-flat tires are nearly twice as likely to have to replace them as people with more conventional tires, according to a J.D. Power and Associates study. The poll also found that customers are also less satisfied with low-rolling resistance tires.

Lamborghini Egoista concept

To celebrate the 50th birthday of Sant'Agata's most famous export, Volkswagen Group Design Director Walter de Silva led a team in the creation of the wild Lamborghini Egoista concept. "I am very attached to this Italian brand, being an Italian myself," said de Silva at its unveiling. "I wanted to pay homage to and think up a vehicle to underline the fact that Lamborghinis have always been made with passion, and with the heart more than the head." This single-seat, V10-powered sportscar – with Alessandro Dambrisio responsible for its exterior design and Stefan Sielaff its interior – is an extreme interpretation of the faceted aesthetic introduced by the 2007 Reventón and last seen on the Veneno shown earlier this year at the Geneva motor show.