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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Trident Unveils 100mpg Iceni

By Ben Whitworth Motor Industry 21 August 2008 11:01 Trident’s new Iceni sportscar sounds like a dream machine – the Norfolk-based low volume carmaker claims its two-seater grand tourer can top 200mph, swings with a 550bhp turbo-enhanced punch for a sub-four second sprint to 60mph and can return up to 100mpg for a claimed 2000 mile range on a full tank of fuel! Oh, and did we mention that fuel is biodiesel?What? That sounds amazing!Hold your horses there.

Audi TT roadster (2006): first official pictures

By Phil McNamara First Official Pictures 18 October 2006 11:03 New Audi TT roadster: the lowdown Here it is – the drop-top version of Audi's new TT. Bigger yet lighter, stiffer and faster, UK customers can order the roadster from November, with deliveries following in spring 2007. Prices start at £26,915 for the 2.0-litre turbo version, with the other launch model – running the 3.2-litre V6 – costing £31,535.