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Akio Toyoda waves family flag, heir makes crisis personal challenge

The reclusive Akio Toyoda is taking the rare step of waving the family flag, as the scion to Toyota Motor Corp.’s founding dynasty tries to steer the world’s largest car company out of a spiraling safety crisis. In testimony prepared for the House Oversight and Government Reform Committee, President Toyoda pursues a rare personal tack on the emergency, saying “my name is on every car.” “As you well know, I am the grandson of the founder, and all the Toyota vehicles bear my name,” Toyoda says in prepared comments circulated ahead of Wednesday’s committee hearing in Washington. “For me, when the cars are damaged, it is as though I am as well.” The intimate reflection is a departure for Toyoda, who has spent most of his career sidestepping public discussion of his lineage.

Bugatti Veyron Vitesse Legends Edition (2013) first official pictures

Yes, it’s another special edition Bugatti Veyron. Frankly, it’s good news for owners of regular, non-limited edition Veyrons, whose cars are surely soon to be more exclusive than the endless commemorative iterations of Bugatti’s 1000bhp icon. Why is Bugatti creating a new series of special Veyrons?

2010 Chevrolet Equinox gets price cut from GM

The 2010 Chevrolet Equinox will carry a base price of $23,185, including its delivery fee, when the crossover goes on sale in June. The restyled, re-engineered Equinox will cost $1,800 less than the previous generation, Ed Peper, vice president of Chevrolet, said today in a statement. General Motors has said it hopes the Equinox will get 30 mpg highway, up from 24 mpg on the base model of the 2009 version.