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Mercedes-Benz backs Smart with ads, deals

Smart USA will launch a TV, print and digital marketing campaign by year end to jump-start the struggling microcar brand that Mercedes-Benz USA took over on July 1. "People are not avoiding the brand or the product, but there is a great majority of people who are not aware of the brand," said Tracey Matura, the new general manager of Smart USA. Mercedes is also offering lease and finance deals for the Smart brand through its Mercedes-Benz Financial Services captive finance arm.

Mini Connected app adds performance info to vehicle display

Mini is introducing an updated iPhone app for the Mini Connected system. It displays performance data in the entertainment screen in Minis that have Visual Boost or with a navigation system and the Mini Connected option. The main functions of the system include a condition check, force meter and digital sports instruments.

2013 Toyota Auris revealed ahead of Paris Motor Show debut

The new Toyota Auris – based on the old Auris but with a new look – has been revealed ahead of a Paris Motor Show debut. Even though there were rumours that the replacement for the Toyota Auris would arrive with the 2013 Toyota Corolla badge, Toyota has decided to stick with the Auris badge for the 2013 car, revealed today ahead of Paris 2012 (although we did have a leak of the 2013 Auris a few months ago). With competition from the VW Golf and Ford Focus – and a new-found desire to deliver cars that are more interesting to look at and drive – Toyota needs to be on the mark with the new Auris, and certainly in terms of how it looks the new Auris is a lot more interesting than the bland current model.