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Chrysler brand aims S line at younger crowd

With just four models and an average customer age of 62, Chrysler brand has the Chrysler Group's thinnest lineup, lowest volume and oldest buyers. But Chrysler has a plan to expand its offerings, boost sales and attract younger customers: a new line of vehicles, dubbed S, that arrives in the spring. The plan aims to keep traditional customers happy with the beige leather interiors, wood accents and chrome grilles they want, and woo younger customers with different styling in the S vehicles.

Mazda Hakaze concept: first official pictures

By Tim Pollard First Official Pictures 05 February 2007 12:02 Mazda Hakaze: the lowdown Mazda claims to have reinvented the 4x4 with this new banana-coloured Hakaze concept at the Geneva Motor Show next month. It's a crossover with a twist, mixing the best bits of coupes, roadsters and SUVs, apparently. It's also, worryingly, designed to appeal to a very definite demographic: kite surfers aged between 30 and 40.

McLaren on track to launch MP4 in U.S. in '11

McLaren's plan to launch the 200-mph MP4 supercar in the United States and Canada in mid-2011 are on course, says the newly appointed boss of North American operations. Tony Joseph, McLaren's regional director for North America, says rumors that the North American launch of the MP4 is being delayed are untrue. “There is no validity in that story whatsoever,” he says.