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CAR interviews new Ford CEO Mark Fields (2014)
Tue, 01 Jul 2014Mark Fields, Ford's new chief executive officer and president of Ford from 1 July 2014 By Phil McNamara Motor Industry 01 July 2014 12:32 Mark Fields took over as CEO of Ford on 1 July 2014, replacing Alan Mulally. CAR magazine caught up with Fields shortly before he took over as the new Ford boss to find out what drives him – and spoke about his time running the now-defunct Premier Automotive Group, including stints overseeing Aston Martin, Jaguar, Land Rover and Mazda. It’s illuminating reading: Fields tells us how Ford considered basing Land Rovers on Ford SUVs and reveals how Ford found buyers for the Premier Automotive Group.
Citroen Divine DS Concept showcases the DS brand’s direction
Fri, 05 Sep 2014The Citroen Divine DS Concept is heading for Paris Citroen do good concepts, and the DS Divine Concept is another slightly barking gilded lily from the French car makers, pointing the way to future DS models and design. About the size of a DS4, the DS Divine is driving the DS brand in a different direction to Citroen, and the lack of any Citroen badging demonstrates Citroen’s intent to set the DS models apart from the regular Citroen models as a standalone brand around the world, much as they already do in China. With a big diamond pattern grill up front and its low, squat stance, the DS Divine looks convincing, even if the oversize alloys and some of the detailing are typically ‘concept’, particularly the windowless back end.
Chrysler unveils new ads to follow 'Halftime in America' campaign
Fri, 30 Mar 2012A quartet of 60-second spots from the Chrysler/Fiat group launching this weekend comprises the next installment of the automaker's campaign that began famously during the Super Bowl with the two-minute "Halftime in America" commercial. Or, as Chrysler terms it, this is "the second half." The spots, all the work of ad agency Wieden & Kennedy, Portland, each aimed at a different company brand, are themed to the same "hope and encouragement" message delivered by Clint Eastwood in the campaign's first incarnation and continue the spirit of the "Imported from Detroit" motto. You can watch the ads at www.youtube.com/chrysler.