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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Goodwood Revival marks its ten year anniversary

By Nick Eaton Motor Shows 09 September 2008 10:00 This month the grounds at Goodwood will once again play host to what has become the world’s largest historic motor racing festival. The Goodwood Revival will take place on 19-21 September - exactly ten years since it was first held, and sixty years since the legendary Goodwood circuit was opened. The event is an effort to relive the post-WW2 spirit of motor racing as it was between 1948 and 1966.

Who's Where: Brett Patterson and Rohan Saparamadu join Geely’s Shanghai studio

Brett Patterson and Rohan Saparamadu have joined Geely as chief designers, based in Shanghai. They will both report to the company's design director Ken Ma. Patterson most recently worked as a contract designer at GM Europe's Design Center, Rüsslesheim, and has worked for GM for total of 14 years on a wide range of vehicle development programmes in Australia, Germany, Sweden and USA.