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Shoppers hit the mall, test-drive a Fiat
Tue, 22 Mar 2011The showroom for Indiana's first Fiat dealership sits next to a Johnny Rockets restaurant and across from the children's play area in the Greenwood Park Mall in Reenwood, Ind. O'Brien Fiat's indoor Fiat Studio surprised passer-by Kyle Roberts of Franklin, Ind.: "I haven't really seen a car dealership in a mall before," says Roberts, who went into the store with his wife, Mandy, to look at the four Fiat 500s on display. Would Roberts consider buying one of the cars?
Volkswagen UK’s dealer showrooms get a revamp
Tue, 23 Apr 2013It’s an interesting exercise to ponder on the future of main dealer showrooms as the world moves more and more towards an online buying experience. Are car showrooms a relic of the past or the perfect way, still, to showcase the offerings from a car maker? Volkswagen are taking no chances on the future and have already rolled out their ‘Digital Showrooms’ across the dealer network where staff get iPads and advanced web tools to try and bring the on-line and off-line worlds in to a workable intersection, and offer customers virtual product that wouldn’t otherwise be available on show.
Classic car commercial: 1984 Ford Tempo
Thu, 16 Jun 2011We picked on Chevrolet for its super-1980's vintage Astro TV commercial on Wednesday. So in the spirit of fair play, we'll turn our attention toward Dearborn today. What could our friends at Ford offer that Chevy didn't deliver with its space oddity?