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MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Mercedes CLS63 AMG Shooting Brake (2012) news

Just 10 days after unveiling the new CLS Shooting Brake at the 2012 Goodwood Festival of Speed, Mercedes' power-crazed AMG division has gone and announced the CLS 63 AMG version. At a stroke, the CLS AMG qualifies joins the world's fastest estate car club. With 518bhp as standard (rising to an optional 549bhp), the Shooting Brake is quicker to 62mph than a Porsche 911 Carrera S.

Hyundai to tone down ‘Fluidic Design’ for ‘Fluidic Precision’

Hyundai’s US boss, John Krafcik, has said that Hyundai will refine their ‘Fluidic Design’ in to something they’re calling ‘Fludic Precision’. The Hyundai Fluidic Design language was really the start of Hyundai’s move from Halford’s special to mainstream car maker. But the design language is starting to look a bit fussy and Hyundai are reacting to that by moving towards what they call ‘Fluidic Precision’ (there’s already a less fussy look about the new Santa Fe).