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CAR interviews Mazda design chief Ikuo Maeda (2010)

By Tim Pollard Motor Industry 02 September 2010 13:30 CAR has been out to Italy to see the world premier of the new Mazda Shinari concept car. It's the car that ushers in chief designer Ikuo Maeda's new Kodo design mantra, a sharper, faster stylistic treatment that will take over from Laurens van den Acker's Nagare vision. Maeda is the first Japanese design boss for a generation – it seems that Mazda has looked within after a series of European creative brains who each stayed for five years or less, arguably not long enough to see through any substantial aesthetic change.

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Honda Civic 1.6-litre i-DTEC arrives

A new frugal Honda Civic has been revealed – the Civic 1.6 -DETC - promising official economy of 78.5mpg. Costs from £19,400. Honda revealed the current Civic at the Frankfurt Motor Show in 2011 offering an evolution in style but quite a jump in the way the Civic drives, even though it still offers Torsion Beam suspension at the back.