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Partnership Premium 2030 - Part 1
Mon, 17 May 2010Strate College in Paris, France, has been working on a Peugeot-sponsored project for the past few months. The project asks 30 students who have been divided into 10 groups to create the exterior design, an interior design, any related products (including accessories or new services, for example) and color and trim details for the premium Peugeot for the year 2030 Though there are no constraints on the technical package, the brief stipulates that the teams must create a scenario that illustrates global change, and design a vehicle that fits into this future environment. Designers from Peugeot have been very active in the process, guiding students in weekly critiques and assisting them with specific knowledge in key areas of expertise.
Ferrari plans to sell fewer cars in 2013
Wed, 08 May 2013Ferrari boss Luca di Montezemolo has announced an unusual plan for the Prancing Horse: to sell fewer cars in 2013 than the 7000 it delivered in 2012. Speaking in Maranello, di Montezemolo stated that 'this is a far-sighted decision to strengthen our brand equity, from what I learned from Enzo Ferrari… We must resist people who say the competition will benefit from us making fewer cars… When others penetrate our markets, we are happy to meet this challenge.' Is Ferrari mad to chase fewer sales? It is not the first time that Ferrari has decided to limit supply: 'In 2003 we did the same,' explains Montezemolo.
Webinars: Technical Surfacing from Autodesk
Mon, 06 Sep 2010Autodesk's Technical Surfacing webinar, presented by Uwe Rossbacher, Product Manager for NURBS Modeling/Technical Surfacing at the Manufacturing Solutions Division of Autodesk, was presented on September 21, 2010. The webinar was an introduction to professional NURBS* surfacing and a demonstration of how to evaluate surfaces and users' own level of surfacing expertise. View the recorded webinar in our archive by clicking the above link.