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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

2012 British Grand Prix: Alonso takes pole for Ferrari at Silverstone

Ferrari’s Fernando Alonso has taken pole position in a rain-soaked qualifying at Silverstone for the 2012 British Grand Prix. Just like the rest of the UK in this miserable summer, Silverstone was soaked by endless rain with qualifying held up for an hour and a half as conditions became too dangerous to continue. Before the break – halfway through Q2 – Jenson Button had already succumbed to the conditions after slowing under a yellow flag after Timi Glock spun on a wet track leaving Jenson no time to set a time.

Watch this: Grand Prix title sequence

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