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New Hyundai Santa Fe goes butch with Andy Torbet

Hyundai has roped in extreme adventurer and TV presenter Andy Torbet as a Hyundai Brand Ambassador to demonstrate the rugged side of the new Santa Fe. In fact, Hyundai has gone about as far from fluffy stuff as it can by getting extreme adventurer, and sometime TV presenter, Andy Torbet on board as a brand ambassador for Hyundai, and throwing him a new Santa Fe to tackle his rugged adventures. Andy is busy writing a book about extreme adventures in the UK and is travelling round the country to the UK’s most remote spots, so Hyundai found this a great opportunity to get him in the new Santa Fe as he tackles stuff like rock climbing and exploring flooded mines (and not doubt lots of other butchness too).

Lexus Fashion Workshop designers make car parts fashionable

Lexus is moving from the road to the runway with a new ad campaign set to appear in Vogue magazine. As part of the Lexus Fashion Workshop, the carmaker challenged four fashion designers to create wearable pieces using materials from a dismantled Lexus CT hybrid. The challenge is "elevating the notion of recycling to an art form," according to Lexus, which says the CT hybrid is 90 percent recyclable.

Lexus sketches future compact for the Frankfurt motor show

Lexus is jumping into the compact fray and has released a sketch of a concept that will be revealed at the Frankfurt motor show on Sept. 15. Lexus says the premium small car will make a design and technology statement, though further details are not available.