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Car April Fools Stuff: BMW lead the way

BMW went to town on creating an M3 pick-up as an April Fools joke Just as we did last year with car April Fool stuff, it seems to make more sense to do a roundup of what hilarious pranks the motoring world – renowned for its sense of humour – has conjured up this year for your mirth than to run separate stories. BMW M3 pickup: BMW had one of its jolly japes for this year spoilt somewhat when spy shots of an M3 pickup were taken at the Nurburgring. But sources at BMW admitted it was part of a April Fools Day plan.

Film Friday: A Wonderful New World of Fords has descended from the heavens!

In a day when every automaker seems to be eager to latch on to the smallest details -- a few pounds of weight shaved here and there, some silly feature designed to keep you and your family protected in an accident, a flashier infotainment setup -- to sell their product, this 1960 Ford spot is a breath of fresh air. There's none of this oh-so-carefully hedged “our cars are pretty OK!” nonsense in this spot for the 1960 Thunderbird, Falcon and Galaxie. There's nary a world about fuel economy (OK, one mention -- the Falcon supposedly gets up to 30 mpg).

Jaguar F-Type: Fearless

Jaguar is continuing its PR assault for the new F-Type with a video setting out just how special the new Jaguar F-Type will be. If there’s one thing that separates ’New Jaguar’ from ‘Old Jaguar’ it’s their willingness to embrace every opportunity to positively promote their cars at every possible turn and in every possible way. The launch of the new XJ properly started the new style of PR offensives when Jaguar managed to release what seemed like a thousand teasers for their new big Cat before we’d even seen it in the flesh, and that was a full year before the first new XJs even hit Jaguar showrooms.