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Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

'Ambulance chasers' face new controls

THE CULTURE of "ambulance-chasing" lawyers and bogus whiplash claims could come to an end following new measures set out by the Government to crack down on insurance fraud. Lawyers will be banned from offering accident victims incentives such as money or free iPad computers to encourage them to make a claim and courts will be given powers to throw out compensation actions where claimants have been dishonest. The reforms by the Ministry of Justice (MoJ) aim to tackle the rise of the compensation culture and reduce the amount being paid out unnecessarily by insurance companies - which can lead to higher premiums for honest customers.

Toyota iQ concept

By Tim Pollard Motor Shows 11 September 2007 02:53 Toyota iQ: the lowdown The Japanese scored one of the very few surprises of the Frankfurt show this year, with the titchy iQ concept car that previews Toyota’s new sub-Aygo city car. It’s one of our favourite cars at the show, bristling with intelligent new thinking and design flourishes to make small cars interesting again. And the best news is that Toyota has committed to building a production version, probably due in European showrooms by 2009.