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Elon Musk talks sense on Tesla Model S Fire

Elon Musk talks sense on Tesla Model S Fire We’ve never pretended we’re fans of the electric car as a replacement for mainstream ICE cars; the technology is just too expensive to be viable. But we do see a good case for electric city cars, electric delivery vehicles that work in a confined area and electric taxis in cities. But you can add to that list luxury cars fitted with an electric powertrain where the cost of the technology can be absorbed more easily by a much higher list price.

Lotus appoints Swizz Beatz as Vice President of Creative Design and Global Marketing

We've become accustomed to surprising and – at times – bizarre news stories emerging from Lotus since Danny Behar became CEO. But judging from reaction in the world of social media this afternoon, even by Lotus's recent standards, the news that it has appointed American rapper Swizz Beatz as its vice president of Creative Design and Global Marketing, came as something of a surprise. Kasseem Daoud Dean, otherwise known as Swizz Beatz, has a broad creative background, having a portfolio that includes music producer, rapper, designer and painter.

Dodge plans first-quarter ad blitz, including Super Bowl

Dodge, moving to entice car shoppers as industry sales recover, plans a major marketing push early next year that will include advertising during the Super Bowl broadcast on Feb. 6, 2011. Dodge CEO Ralph Gilles notified dealers of the advertising plan in an e-mail Tuesday that urged them to order their allocations of 2011 vehicles.