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Aston Martin showrooms go Hi-Tec

I’m not too sure it will help much with sales at the moment, but it has been announced that Aston Martin are to become the first company to use Microsoft’s Surface Device in UK Car showrooms. The Surface device is in essence a glitzy coffee table, with a built in PC running the new software from Microsoft. Based on the software Aston Martin currently uses on its website, the device allows the salesman to configure the car on a coffee table screen, with changes of colour and wheels showing on the screen.

2011 BMW 6-Series Convertible debuts

The 2011 BMW 6 Series Convertible - on sale March 2011 Perhaps BMW wants to grab a slice of the top-end convertible action next Spring, or maybe they just fancied turning normal model launch convention on its head by launching the soft-top first. But whatever BMW’s reasoning the fact is that we will get the 2011 BMW 6-Series Convertible in March, probably six months before the 6-Series Coupe arrives. The 2011 6-Series Convertible is, you won’t be shocked to learn, exactly what we’ve been expecting for quite some time (we even brought you the first photo of the 2011 BMW 6-Series Convertible last month) and is a topless take on the new BMW 6 Series Coupe we saw at Frankfurt back in September.

News watch March 2010: today's auto industry news

Tuesday 30 March 2010• Mercedes has dismissed claims that its Maybach brand is for sale, after reports in the Chinese media claimed Chinese car company BYD was considering a bid for the upmarket offshoot. BYD has also denied the claims (Reuters)• Toyota president Akio Toyoda has promised his company will listen more carefully to customers and react faster in a bid to regain credibility after the Japanese car manufacturer was forced to recall millions of vehilces over safety fears (BBC)• The Obama administration is expected to unveil its finalised fuel economy and tailpipe emissions through to 2016 this week, to coincide with the opening of the 2010 New York auto show (Detroit News)  Monday 29 March 2010• Toyota has agreed to licence the hybrid technology in the Prius to Mazda, which will combine the electric system with its next-gen Sky engines. It’s part of Mazda’s plans to increase the average fuel economy of its vehicles by 30% by 2015 (compared to 2008 levels) and it hopes to have its first hybrid vehicle on sale in Japan by 2013 (Mazda)• Ford and Chinese car company Geely have signed a stock purchase agreement that will allow the latter to acquire 100% of Volvo (along with related assets including intellectual property rights).